Burns Will Lead Fallon In N.Y.

Agency’s ‘Bulldog Tenacity’ Lured Recruiter
NEW YORK–Fallon McElligott has tapped a brand builder with agency and client experience to lead its office here, but admittedly not someone with a marquee name.
Alison Burns has worked at four agencies–Boase Massimi Pollitt, Bartle Bogle Hegarty and Young & Rubicam, all in London, and Berlin Wright Cameron here–as well as at PepsiCo, where she was a vice president of marketing. She was most recently chief executive of KTNY, an agency recruiting firm in New York.
Still, agency chairman Patrick Fallon admits that Burns is not well-known.