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NEW YORK Kellogg will activate its support of U.S. athletes training to participate in the Winter Olympic Games with four limited-edition boxes of Frosted Flakes and a television marketing campaign from Publicis Groupe’s Leo Burnett.
Kellogg will sponsor snowboarders Ross Powers and Lindsey Jacobellis, skiers Toby Dawson and Resi Stiegler, and speedskaters Derek Parra and Jennifer Rodriguez as they train and prepare for the Olympics. All of the athletes will be featured on either boxes of Kellogg’s Frosted Flakes or in TV ads from the Chicago agency during the Olympic Winter Games in Torino, Italy, Feb.
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