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Leo Burnett has reassigned creative duties by client among seven executive creative directors and dubbed five others “ad rangers” to assist where needed.
The changes follow the abrupt departure of former ecd Jeff Finkler [Adweek, Nov. 6], who oversaw creative efforts for Procter & Gamble, Coca-Cola and Morgan Stanley Dean Witter.
“Some of it is a result of Jeff leaving and condensing those accounts,” said Cheryl Berman, the Chicago-based shop’s chief creative officer. “Some of it is a chance to freshen the work.
“It’s really about casting the right people with the right clients,” Berman continued.
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