BOSTON The Burlington Group is redesigning the Web site of Intellisoft Group, a company that provides credentialing software for the healthcare industry.
The assignment for the independent shop in Westford, Mass., represents an extension of the work it has already done for the client, which has included print advertising, direct marketing and sales literature. The revamped site is set to launch in March and will provide analysis tools and product information arranged according to target audience, demographics and other factors. Some editorial content, such as customer success stories, will also be included.
"We selected them because of their Web capabilities, our success with other programs they've executed for us and their knowledge of our business," said John D'Amelio, CEO of Tyngsboro, Mass.-based Intellisoft.