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ATLANTA CreativeOnDemand has won the Latin American advertising account of Burger King International, the agency said.
The Miami shop said it bested five undisclosed agencies in a review. Work already has started on six television commercials that will begin airing throughout Latin America in about six to eight weeks, said agency partner Daniel Marrero.
Account billings were not disclosed. Burger King spends about $350 million overall annually on domestic ads.
The shop is also developing print and outdoor ads for the campaign, Marrero said.
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