Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DETROIT In a spot that’s gaining attention and reviews on YouTube before it hits the airwaves, iconic automaker Buick is either a). gaining some viral marketing savvy, or b). hurting for security, as someone breached the automaker’s closed set at a commercial shoot featuring Tiger Woods the other day.
Buick would like you to think b., but a. is correct.
The carmaker shot and posted the 60-second video Thursday on Youtube, and by Friday morning, it was ranked No.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in