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Budget Rent A Car will follow its lead agency review with a competition for a consolidated $25 million Yellow Pages account, covering Budget and sister company Ryder TRS, a company representative said last week.
The Yellow Pages incumbents–Ketchum Directory Advertising, Chicago, for Budget, and TMP Worldwide, Miami, for Ryder–will be among the agencies invited to pitch the combined account, a representative of Lisle, Ill.-based Budget said. The review should get under way in the next few weeks.
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