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Bombardier’s increased advertising commitment to its sport boat division begins with a print ad from BBDS in the upcoming swimsuit issue of Sports Illustrated.
The Grant, Fla., company’s 2002 marketing budget for boats is about $6 million, nearly double the amount the division spent last year, said Scott Bucher, general manager of BBDS’ Milwaukee office, which heads the Bombardier account.
The ad is set for the Feb. 25 Sports Illustrated and features three bikini-clad women in the new Sea-Doo Utopia 205.
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