Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Anheuser-Busch has extended its “True” campaign for Budweiser with a pool of spots that tell humorous tales and focus on the drinker as much as the product.
Nine 30-second spots using the “True” tagline have been gradually slipped into rotation since the Super Bowl, said Bob Lachky, the St. Louis brewer’s vp of brand management and director of global brand creative. The tag originated two years ago with DDB’s award-winning “Whassup?” work.
Most of the new spots were created by DDB Chicago.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in