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Reebok International Ads Celebrate Body
LOS ANGELES–Buckley/Friedman Advertising and Public Relations illuminates the reactions the body goes through during a workout in its first print campaign for Reebok International’s commercial fitness equipment.
Several two-page spread trade ads depict body forms masked in shadow. One ad, for the Reebok Strength Line, superimposes a small image of a workout machine over a well-toned man’s back. Text reads, “Your muscles scream to be fed. More. More. More. Around you strength machines stand ready.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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