BOSTON Brunello Creative, an independent marketing and design firm here, said it has been hired by Rodale's Men's Health to develop microsites set to launch throughout the summer.
The initial microsite, partly sponsored by PowerBar, features information on sporting activities provided once readers take an online survey.
"We have been presented with a great opportunity to work on a user-driven project that is highly conceptual," said Adam Hoyle, cd and co-founder of Brunello.
Earlier this month, the shop launched a new Web site for Rodale's BestLife magazine. Brunello, which was launched last year by Hoyle and Nicole Baltzer and handles both online and offline assignments, has also completed projects for Dunkin' Donuts and Gold Medal Bakery.
The startup ranks among several Boston-area agencies to handle national magazine chores. Mullen, the Interpublic Group shop in Wenham, Mass., serves as the lead creative resource for the Magazine Publishers of America. Modernista!, an independent agency in Boston, works on BusinessWeek.