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Hub Shop Wins Direct Chores After Review
BOSTON–Delta Air Lines’ selection of Bronnercom last week for its estimated $20-30 million consolidated direct and database marketing business may foreshadow additional roster moves by the client.
New York-based Saatchi & Saatchi appears to be losing its grip on Delta’s global consumer business, and several shops–including TWBA/Chiat/Day, New York, and Leo Burnett, Chicago–are meeting with the client to discuss the account, sources said.
Driving the activity is the desire of Delta executives, including vice president of consumer marketing Martin White, for an umbrella ad campaign, sources said.
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