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DALLAS Publicis Groupe’s Bromley Communications remains Burger King’s Hispanic agency following the client’s discussions with roster and nonroster shops, the client said.
That process led to the consolidation of Burger King’s lead creative, field marketing, merchandising and media chores with WPP Group’s Young & Rubicam, the client said. The account’s total billings are estimated to be $360 million.
Bromley in San Antonio has held BK’s Hispanic account since the shop was known as Sosa & Associates in 1989.
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