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DALLAS GroupBaronet has been awarded the ad account of Broadlane, the shop said. The request for proposal stated billings to be $1 million.
The agency contended in the finals of a review with another Dallas shop, The Point Group, the client said. GroupBaronet will handle business-to-business communications mostly through direct mail, collateral and the Internet.
Gary Stevenson of Marketing/Communications Consulting in Austin, Texas, conducted the review.
“GroupBaronet showed us that it understands our business and it has the strategic and creative capabilities necessary to help us achieve our marketing and brand development goals,” client representative Colleen Camicia said.
Broadlane,
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