Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Widespread adoption of high-speed Internet connections are leading to more online activity, particularly search engine use, according to an investment bank.
Merrill Lynch said in a note to clients that it expects Web advertising to increase 29 percent this year to $12.4 billion. The bank said growth is being driven by performance-based advertising, mostly from search engines, which will account for 45 percent of online ad spending this year.
Lauren Rich Fine, Merrill Lynch’s Internet analyst, said search engines, particularly Google, are seeing more online searches due to always-on broadband Web connections.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in