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Dallas Agency to Market Frequent Flier Programs of Star Alliance
DALLAS–Brierley & Partners is flying high since an alliance of some of the world’s largest airlines selected the Dallas agency last week to handle the joint marketing of their frequent flier programs, an account valued at $4-6 million.
The Star Alliance is a global brand consortium made up of United Airlines, Air Canada, Air New Zealand, Ansett Australia, Lufthansa, SAS, Thai Airways, Varig and All Nippon Airways.
Brierley made its final presentation in Paris this spring to Star Alliance’s reward and recognition committee, beating out Wunderman Cato Johnson, Foote Cone & Belding, and BBDO Worldwide in a comprehensive review.
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