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NEW YORK Bridgestone Golf tees off this week with a $6 million-plus television, print and online advertising campaign to support its clubs and balls.
The effort, via Bohan, Nashville, Tenn., features tour pros Fred “Boom Boom” Couples and Stuart Appleby, and continues with the “Boom It” theme the company introduced when it launched its own brand name in the U.S. in 2005. Bridgestone, a unit of the Japanese tire and rubber manufacturer, also markets golf products under the Precept label.
“‘Boom
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