BOSTON Gillette's Braun has launched a review of roster shops for creative chores on its estimated $50 million global ad account, according to sources.
The company, which markets electric shavers and various small appliances, has invited incumbent Lowe, an Interpublic Group agency, as well as WPP Group's Ogilvy & Mather and Omnicom Group's BBDO to pitch, sources said. (The three shops either work for Braun or Gillette.)
Multiple offices of those agencies will likely team on the pitch, sources said. Lowe's effort is being led out of its London outpost, which has handled the business, sources said.
Braun's media duties, now at WPP's MindShare, which handles all Gillette media, are not affected, sources said.
Executives at Braun's headquarters in Kronberg, Germany, and at Gillette in Boston will be involved in the decision, sources said.
A Gillette representative declined to comment on "internal matters"; the agencies either declined comment or could not be reached.