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Are you ready for some (fantasy) football? About 12 million Americans are this season, according to the Fantasy Sports Trade Association, giving advertisers an attractive, rabid audience. On average, participants spend three hours a week fiddling with their teams and checking results, the group said.
“Advertisers want to reach engaged audiences, and you’re not going to find a more engaged user than a fantasy payer,” said David Katz, head of Yahoo! Sports.
Longtime football broadcast advertisers like General Motors, Toyota and Visa have signed on at the top fantasy football sites, run by Yahoo!, CBS SportsLine.com
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