Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Target Corp. has turned to Kirshenbaum Bond + Partners here to promote its SuperTarget grocery concept with a TV, print and direct mail campaign that shows prominent brand icons flocking to store shelves.
In the effort’s only TV spot, brand icons like Cheetos’ Chester the Cheetah and Gorton’s Fisherman immigrate to “a place where everything is better,” via train, plane and automobile. Sharing a flight to this packaged-foods mecca are Frosted Flakes’ Tony the Tiger and Planter’s Mr.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in