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LOS ANGELES The former executive director of JWT brand-integration division Amplify today launched independent firm Brand Arc, according to the agency. Toyota Motor Sales has signed on as its first client.
Brand Arc, based in Santa Monica, Calif., crafts “brand entertainment initiatives from concept through final execution,” said founder Rob Donnell in a statement. “Our focus will be not only new TV and film opportunities, but we’ll also be looking for ways to integrate [clients] into music, video gaming, fashion, sports and the Internet.”
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