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Gritty images of American Indians living in pov erty on reservations animate a new ad campaign urging Arizona residents to permit more casino gambling in the state.
Five TV spots from Brainchild Creative in San Francisco support a ballot initiative in Arizona sponsored by the Colorado River Indian Tribes. The consortium of tribes is spending about $10 million on the campaign, sources said.
Proponents of Proposition 200 argue that allowing more tribes to open casinos and gaming locations would help reduce poverty among American Indians.
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