BP: Easy Being Green

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK A green message, feel-good animation, a catchy tune peppered with whistles—where have we seen that before? BP takes a page from Honda’s award-winning cheery ode to cleaner engines in this latest spot from Ogilvy & Mather, New York, that features ’60s-style animation to tout its “beyond petroleum” message. Four tots are merrily riding in a car, singing “Say hey, make the day a little better,” when the gas gauge starts titling towards empty.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in