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Grimy Girl Is ‘Hook’ in Mixed-Media Campaign for TumbleWashers
BOSTON–A young girl with dirt smeared on her face and clothes is the focal point of a broadcast and print campaign supporting a consortium of regional energy companies seeking to drive sales of energy-efficient washing machines.
Fashioned by Bozell Kamstra in Peabody, Mass., the effort for the Conservation Services Group includes a 30-second TV spot with a young mom in her laundry room telling her grime-covered daughter: “Suzy, dear .
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