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Online System Makes DaimlerChrysler Creative Available Globally
DETROIT–DaimlerChrysler’s new system for sharing marketing information and advertising images among Bozell Worldwide offices across the globe has resulted in significant savings in the turnaround time for creating ads for the automaker, according to agency executives.
The Bozell Online System Suite, or “BOSS,” was created by Bozell’s Southfield, Mich., office exclusively for DaimlerChrysler. It allows the 750 Bozell creatives and account staffers worldwide who work on DaimlerChrysler business instant access to more than 2,500 current and past print and TV images that have been used in advertising, both in North America and elsewhere, said Chuck Russo, Bozell senior partner for DaimlerChrysler International.
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