Boyce Highlands Taps Laidlaw Group

BOSTON Boyce Highlands, a specialty manufacturer of finished and unfinished custom wood moldings for the architectural industry, has selected the Laidlaw Group for marketing chores.

Laidlaw Group, an independent agency here, will create print ads, direct response pieces, brochures and trade-show materials for the client. A Web site redesign is also on tap. The budget is in the mid-six figures.

“The client appreciated our interior design and architectural experience,” said agency president Cindy Laidlaw. The client “has a luxury product and we really know how to speak to that market,” she said.