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DALLAS Chili’s Bar & Grill is breaking a campaign featuring former heavyweight boxing champ Evander Holyfield, gymnast Dominique Dawes and the “Baby-Back Ribs” theme song that debuted in the mid-1980s.
The commercials, developed by GSD&M of Austin, Texas, will appear in both 30- and 15-second versions.
In one ad, Holyfield intones the theme song during a gym workout. Dawes performs the tune, along with a balance-beam routine, in the other spot. The gym scenes are intercut with visuals of Chili’s Baby-Back Ribs sizzling over open flames.
Variations
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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