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When Holland Mark Advertising finished shooting its campaign for employment site BostonWorks.com, the only missing element was the right music to complement the moody black-and-white footage of local landmarks and attractions.
Discovering New Train, a CD by blues musician Paul Pena, was like “Finding a needle the haystack,” said Jay Sweet, music supervisor at the Planetary Group, Boston, which worked on the spot with Holland Mark.
New Train was cut in 1973 and features Pena playing with established musicians like Jerry Garcia, T-Bone Walker and Merle Saunders.
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