To Boston, With Love | Adweek To Boston, With Love | Adweek
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To Boston, With Love

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A couple of Russian media personalities are in Boston this month as part of a U.S. Information Agency educational grant administered by Fitchburg State College.
Elena Shmoulevich and Natalia Michina are producers and on-air hosts with Grand TV, a privately owned station in Kirov, Russia. Michina helms a Martha Stewart-type show about interior design, child rearing and healthcare. Shmoulevich oversees a financial news program similar to PBS-TV's Wall Street Week in Review.
The two are visiting Ingalls Advertising, Hill, Holliday, Connors, Cosmopulos and NBC affiliate WHDH-TV, all in Boston, for a crash course in American commercial production, media planning and client relations.
Michina noted the U.S. has more advanced technology but said extremely hard work typifies the media industry on both continents. Another similarity: The pair arrived for work at WHDH around noon. They're not "morning people," a station source said. TV stars are alike the world over. --David Gianatasio