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Following the walkout of a key marketing executive, Boston Beer Co. is talking to shops about a broadcast project, calling into question the status of lead agency Carmichael Lynch.
Among the agencies in contact with the client are Hill, Holliday, Connors, Cosmopulos and Arnold Communications, both in Boston, and New York’s Gotham. “I wouldn’t call this a full-scale review and the process is definitely closed,” said Boston Beer representative Sally Jackson. A decision is expected by next month.
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