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LOS ANGELES Independent RPA said it has leveraged its search marketing expertise to win that portion of Bosley Inc.’s estimated $15 million account following a review.
In addition to online efforts, the Santa Monica, Calif., agency will also be responsible for creative development and media chores, as well as performance tracking and message optimization for the surgical hair-restoration practice.
Bosley’s search marketing was previously handled in-house. Other review contenders were not disclosed.
“There’s no broadcast involved,” said Pete Imwalle, senior vice president and general manager at RPA.
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