The lure of the silver screen proved too great for Mintz & Hoke's Chuck Borghese to resist. Borghese is stepping aside as chief creative officer to pursue screenwriting, though he will remain affiliated with the agency and continue to work on some accounts.
Borghese, who co-wrote Barstow 2008, a comedy playing at U.S. film festivals, said the desire to concentrate on films prompted his decision, though he referred further questions to managers of Mintz & Hoke, a 70-person shop in Avon, Conn., which ranks as the state's largest.
Chris Knopf, agency CEO, will take over day-to-day management of the 25-person creative department, a post he held for three years before Borghese's arrival in January 1999. Knopf said he has no plans to replace Borghese, who will remain affiliated with the shop, overseeing creative work for Ames Stores and Webster bank.
Mintz reported its billings sank 8 percent to $70 million while revenue dipped 9 percent to $10 million last year. The shop was dethroned as lead agency for Mohegan Sun Casino, long a showcase client, by Cliff Freeman & Partners, New York.
Mintz retained the casino's public relations and niche advertising programs, and has renewed its contract with Ames for two years.