Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Boost Mobile is reviewing the creative portion of its ad account, according to sources.
The Irvine, Calif.-based client, a division of Nextel, is eyeing national expansion, which is one of the factors that prompted the review, sources said. Boost is considering the incumbent, Publicis Groupe’s Team One in El Segundo, Calif., along with WPP Group’s Berlin Cameron/ Red Cell in New York and Omnicom’s TBWA\Chiat\Day, said sources. TBWA\C\D in New York picked up the creative portion of Nextel’s $150 million account in May following a review.
Billings
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in