Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Executives at Bojangles Restaurants are evaluating ad agencies with broadcast experience, sources said.
The Charlotte, N.C.-based fast-food chain has culled about a dozen requests for information from agencies in the Carolinas and Atlanta. It is looking for a shop with broadcast capabilities to handle between 25-50 radio spots and 8-12 television commercials per year, according to the request.
Bojangles spends approximately $3 million on advertising annually, per TNS Media Intelligence/CMR.
Incumbent The Reimler Agency in Charlotte will not defend.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in