Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Boeing wants its ad agency to deliver a strategic message that suggests “tomorrow will be better because of something Boeing is or will be doing,” according to a questionnaire mailed to shops last week.
The review comes as Boeing moves its corporate base to Chicago from Seattle. The Chicago office of Foote, Cone & Belding is defending for the incumbent, FCB in Seattle.
Other shops asked for proposals by Boeing’s consultancy, Bob Wolf Partners in Los Angeles, include BBDO, Leo Burnett, DDB, Publicis in Mid America, J.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in