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Clothing retailer Bob’s Stores has hired Velocity Advertising for broadcast ads and Cleveland Communications for media buying.
The broadcast work is budgeted at approximately $5 million annually. The media budget was undisclosed.
The client last week met with three other finalists – Boston shops Clarke Goward and Connelly Partners and Horizon Media, New York — in a review for both assignments, said Bob’s Stores vice president of marketing Bill Gaunt. The review was led by Dave Murphy, a consultant with P.O.I.
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