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A trio of boating trade associations is in the early stages of a search for an agency to develop the industry’s first national campaign designed to drive participation in recreational boating.
The coalition, made up of the Marine Retailers Association of America in Oak Park, Ill., the Marina Operators Association of America in Washington, D.C., and the National Marine Manufacturers Association in Chicago, hopes to pick a consultant within two months, with the goal of selecting an agency by September, said Carl Blackwell, vp of marketing and communications at the NMMA.
Some details, including spending and the scope of work, are still being hashed out.
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