Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Fogarty Klein Monroe has been assigned the advertising account of BMC Software.
A global provider of business management software whose annual revenue exceeds $1 billion, BMC chose the Houston shop after working with it on several projects.
Most of the client’s advertising had previously been handled in-house, said Fogarty senior vice president and director of new business Melanie Ford.
DavisElen Advertising of Los Angeles helped produce what the client refers to in its financial statements as a “major rebranding effort” last year.
As lead agency, Fogarty will now handle creative services including advertising and direct mail in the U.S.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in