Blue Jell-o Tells All for Piccadilly

Godwin Assures Cafeteria Has a Choice for Everyone’s Appetite
ATLANTA–GodwinGroup of Jackson, Miss., will launch new advertising this week for Piccadilly Cafeterias, the first since the Baton Rouge, La.-based buffet-style restaurant doubled its size by acquiring chief rival Morrison’s last May.
TV, radio, print and billboard ads, budgeted at over $10 million over the next three years, seek to cement the cafeteria chain’s position as the category leader, as well as make inroads against other dining choices, according to Brian Von Gruben, Piccadilly’s executive vice president.
A new tagline, “Who says you can’t please everybody,” is a challenge that Danny Mitchell, GodwinGroup’s chief executive, said verges on “a call to action.”