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Selects 6-8 Contenders After Parting Ways With Holland Mark
BOSTON–Blue Cross & Blue Shield of Massachusetts has placed its ad account in play, issuing a request for proposals to some half-dozen shops.
The field of contenders, considered closed, will be whittled to finalists “as soon as possible,” said client representative Noreen Young.
In a twist from past searches, agencies from outside the region have been contacted, said Young, who declined to disclose the budget, reveal the names of the contenders or discuss specific review criteria.
Sources close to the client pegged spending between $4.5-6
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