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NEW YORK Blog, podcast and RSS feed advertising are the fastest-growing segments in alternative media, according to a study released today by research firm PQ Media.
Combined spending on the three surpassed $20 million last year, the study found. Spending rose by almost 200 percent in 2005, and was expected to grow by another 144 percent in 2006, the report claimed. While these numbers show a fast climb upward, spending on blogs, podcasts and RSS remains well under 1 percent of the market as a whole.
“While
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