Jenny Holland/brandweek
Spanish Mobile Networking Debuts
Brand Marketing
NEW YORK Starting next week, cell phone users across the country will be able to connect to a Spanish-language mobile social networking site, Conexion Latina.The venture is the brainchild of [...]
PepsiCo Names Nooyi CEO
Brand Marketing
NEW YORK Indra Nooyi, chief financial officer at PepsiCo, has been named chief executive, succeeding Steven Reinemund, who will retire.Nooyi takes over on Oct. 1. Reinemund will serve as executive [...]
Intel Shifts Senior Execs
Brand Marketing
NEW YORK Intel has shuffled its senior team, moving Eric Kim, the executive behind the “Entertainment in your lap” campaign, out of his position co-managing the sales and marketing group, [...]
GSD&M Exec Joins American Legacy
Brand Marketing
NEW YORK The anti-smoking group American Legacy Foundation said it has appointed Eric Asche senior vice president of marketing.Asche had been with ad shop GSD&M in Austin, Texas, where he [...]
Cingular Faces Class-Action Lawsuit
Brand Marketing
NEW YORK A group of unhappy Cingular customers filed a class-action lawsuit yesterday, claiming that the cell phone company degraded the quality of service after it bought AT&T Wireless, their [...]
United Slashes Marketing Costs
Brand Marketing
NEW YORK United Airlines CEO Glenn Tilton today said the newly restructured company would lay off at least 1,000 workers and cut marketing and advertising costs by $60 million.Tilton broke [...]
NYC Appoints Marketing Chief
Brand Marketing
NEW YORK The City of New York has a new chief marketing officer.Maureen Reidy, who had been president of NYC Big Events, will take over the duties of Joe Perello, [...]
Vidal Fashions Century 21 Hispanic Effort
Brand Marketing
NEW YORK Century 21 has added two TV spots to its Hispanic marketing campaign.The ads, created by The Vidal Partnership, New York, will air on Spanish-language networks including Univision and [...]
Gtech’s Laverty Is a True ‘Gamer’
Brand Marketing
NEW YORK Cornelia “Connie” Laverty, svp and CMO at gaming and lottery technology firm Gtech, was bitten with the bug as a youngster in County Cork when her parents won [...]
Blog Spending Leads Alt Media
Brand Marketing
NEW YORK Blog, podcast and RSS feed advertising are the fastest-growing segments in alternative media, according to a study released today by research firm PQ Media.Combined spending on the three [...]