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DALLAS Blanchard Schaefer Advertising has been awarded advertising duties for JPS Health Network, an integrated healthcare system.
The Arlington, Texas, shop won creative and media duties of the Fort Worth, Texas-based client following a review with undisclosed contenders from across the country, according to BSA principal Ken Schaefer.
The client had been handling advertising internally since June, when former incumbent Grey of Dallas closed shop.
BSA is charged with developing the client’s brand identity across its network, which includes John Peter Smith Hospital and the MetroWest Health Plan.
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