Black Rocket Gets Wired In S.F.

After an informal search, Wired magazine has hired Black Rocket to handle a new $1-2 million ad assignment, sources said.
The San Francisco shop’s first work for the client breaks this week in trade magazines and newspapers such as the New York Times. Black Rocket is Wired’s first agency, and has created its first traditional ad effort. The San Francisco-based magazine was acquired by Condƒ Nast last month for an estimated $80 million.
Among the agencies initially contacted in the search were Kirshenbaum & Bond, San Francisco, and Butler, Shine & Stern in Sausalito, Calif.,