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By Ellen Rooney Martin and Angela Dawson
CHICAGO–N.W. Ayer & Partners here is in line to win DenAmerica’s $5 million Black-eyed Pea restaurant account, according to sources. The move ends a four-year relationship between Black-eyed Pea and PGC Advertising in Dallas.
Ayer won a creative battle against at least three other unidentified agencies in Los Angeles, Las Vegas and Arizona, according to sources. PGC was not invited to defend the account, according to sources.
PGC Advertising president Michael Cobb could not be reached for comment last week.
Barry Klein, the consultant on the review, said the company was going to mull the decision over the weekend and announce a new agency today.
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