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BOSTON Sun Microsystems has chosen independent Bite Communications as its lead public relations agency and Interpublic Group’s MWW Group to handle corporate PR after a review of its $10 million PR business, the client confirmed.
The two winners were selected from a list of four finalists. Bite and MWW, both in San Francisco, bested independent Ruder Finn and Incepta’s Citigate Cunningham.
The Menlo Park, Calif.-based company began the review process in order to consolidate its PR business, which encompasses corporate, product and analyst relations.
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