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Billings
Up 7 percent to $484 million (est.)
REVENUE*
Up 8 percent to $63 million (est.)
Win/Loss pitch ratio
5 out of 6
accounts won/media budget**
Citibank ($150 million)
Long John Silver’s ($35 million)
PBS ($10 million)
Archipelago ($5 million)
Motley Fool (project)
accounts lost/media budget
IBP ($15 million—resigned)
Lifeminders (startup)
Highlights
Sold to Publicis; dropped McElligott from name; started Fallon Brand Consulting.
*Citibank win not realized in 2000.
**Added about $3 million in billings from existing clients.
Sources: Adweek reports and Competitive Media Reporting
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