Bob Jeffrey To Outline New Creative 'Credo'
NEW YORK--J. Walter Thompson is readying changes in its New York creative department, including expanding the role of former Ogilvy & Mather creative head Bill Hamilton, sources said.
Hamilton's duties may range from a significant role on the Sprint account to assuming a broad, senior managerial role, sources said. J.J. Jordan is the shop's executive creative director.
Hamilton had been brought in as a WPP Group consultant after a six-month sabbatical from Ogilvy to head creative on the $70 million global Merrill Lynch review, in which Ogilvy sister shop JWT is a finalist (the client had not made a decision at press time).
Bob Jeffrey, president of JWT here, confirmed Hamilton would lead the creative on Merrill Lynch if the shop won, but denied any role beyond that. "J.J. will continue to be the ECD here," Jeffrey said. Hamilton declined comment; Jordan was not available.
As part of a network-wide initiative, Jeffrey will meet with staff this week to "launch our new creative credo and discuss important agency business," according to a memo from Jeffrey.
"Things haven't really improved within the creative department and you see Hamilton around more and more," said a source, alluding to disorganization at the agency during the past year [Adweek, Nov. 24, 1997].