Betty Crocker Wins in a Cakewalk

Sick of scandal, are voters eager to elect a Mr. Clean to the White House? Maybe, but they wouldn’t do the same for the Mr. Clean. In a nationwide poll conducted for Adweek by Alden & Associates Marketing Research of Hermosa Beach, Calif., respondents were asked who they’d vote for if the presidential ballot offered six brand icons: Mr. Clean, Betty Crocker, Mr. Goodwrench, Cap’n Crunch, Aunt Jemima and Ronald McDonald. As was the case when we gave them the same choices in 1996, a plurality of voters picked Betty Crocker (27 percent).