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Keds’ upcoming “American style” campaign from Toth Brand Imaging may represent the agency’s last chance to hang onto the estimated $7-10 million account, according to sources.
And another Boston agency, Modernista!, has unveiled its “Shine” campaign for Converse, the client’s first advertising since its emergence from bankruptcy last year.
Keds has solicited branding ideas in recent weeks from agencies in an effort to help shake off a lingering sales slump, sources said, and shops have already “informally” presented advertising concepts.
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